Pelaksanaan Kegiatan Diklat Pemasaran Digital Memberi Pengaruh Baik dalam Pengabdian Kepada Masyarakat (PKM) di Desa Purba Dolok

Authors

  • Samuel Nababan Institut Agama Kristen Negeri Tarutung
  • Christian Rosen Sitorus Institut Agama Kristen Negeri Tarutung
  • Maris Simbolon Institut Agama Kristen Negeri Tarutung
  • Ningsih Pandiangan Institut Agama Kristen Negeri Tarutung
  • Radot Paulina Manalu Institut Agama Kristen Negeri Tarutung

DOI:

https://doi.org/10.62383/kolaborasi.v2i2.148

Keywords:

Digital Marketing

Abstract

Digital marketing is a skill that many people really need to learn in order to increase their knowledge and prepare themselves for a successful career in the future, increase creativity and be innovative. In an effort to increase national knowledge, one of the activities that students need to carry out is KPPM which is an activity that focuses on community service. This type of research uses a descriptive qualitative research method which is used to research and describe the positive influence on the implementation of training activities carried out by IAKN Tarutung students in Purba Dolok village, namely KKN in the form of PKM. So this type of research is also based on factual data and field data, where the researcher goes directly into the field to see directly the conditions that are the subject of the research. As a result of the training activities that have been carried out, it can be concluded that the participants can understand the material presented by the resource person and also increase the insight and knowledge of the training participants.

 

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References

Afrina Y, Sadia T, Kaniz F. 2015. Effectiveness of Digital Marketing in the Challengin Age: An Empirical Study. International Journal of Management Science and Business Administration. 01(5): 69-80.

PAyu MAP, I Gede S. (2022). Digital Marketing Strategy to Survive During Covid-19 Pandemic. International Journal of Economics, Business and Accounting Research (IJEBAR). 06(1): 26-32.

Daliborka B, Natasha R, Sashko, G (2020). The Impact of Digital Marketing Trends on Marketing. UTMS Journal of Economics. 11(1): 48-58.

Niko GA. Tantri YR, Rina A. (2021). Digital Marketing Strategies to Increase Online Business Sales Through Sosial Media. Journal of Humanities, Sosial Science, Public Administration and Management (HUSOCPUMENT). 01(2): 32-37.

Published

2024-06-28

How to Cite

Samuel Nababan, Christian Rosen Sitorus, Maris Simbolon, Ningsih Pandiangan, & Radot Paulina Manalu. (2024). Pelaksanaan Kegiatan Diklat Pemasaran Digital Memberi Pengaruh Baik dalam Pengabdian Kepada Masyarakat (PKM) di Desa Purba Dolok. Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat, 2(2), 80–87. https://doi.org/10.62383/kolaborasi.v2i2.148

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