Pelatihan Strategi Branding dan Marketing Mix Produk Ecoenzym di Desa Landbaw Kecamatan Gisting Kabupaten Tanggamus

Citra Kunia Dewi; Faisal Abi; Ulil Albab; Nanda Alhusna; Rahma Aulia Nazwa

doi:10.62383/kolaborasi.v2i3.217

Authors

Citra Kunia Dewi Universitas Muhammadiyah Lampung
Faisal Abi Universitas Muhammadiyah Lampung
Ulil Albab Universitas Muhammadiyah Lampung
Nanda Alhusna Universitas Muhammadiyah Lampung
Rahma Aulia Nazwa Universitas Muhammadiyah Lampung

DOI:

https://doi.org/10.62383/kolaborasi.v2i3.217

Keywords:

Organic waste, ecoenzyme, organic fertilizer, branding, marketing

Abstract

Household waste has not been utilized properly and is generally considered as garbage. In fact, it can be utilized as an ecoenzyme organic fertilizer that is not only beneficial for the soil and plants themselves, but can also reduce household waste in the form of fruit and vegetable waste. In general, household waste in Landbaw Village, Gisting District, Tanggamus Regency has been utilized properly as organic fertilizer. However, it has not been optimal. This is due to the absence of branding and marketing itself in order to introduce and distribute it to the wider community. Therefore, community service activities were held in Landbaw Village, Gisting District, Tanggamus Regency through counseling on how to package a product to make it more attractive and make other people trust our products so as to increase income.

Downloads

Download data is not yet available.

References

Albab, Ulil. 2023. “KEADILAN PENDAPATAN DENGAN PENGUPAHAN SISTEM BAGI HASIL.” Mu’amalatuna: Jurnal Ekonomi Syariah 6(2):1–13. doi: https://doi.org/10.36269/mualamatuna.v6i2.2494.

Abdurrofi, Fida, Ulil Albab, Mawardi Mawardi, and Sri Choiriyati. "Utilization of Digital Marketing by Sharia Economics Students at UIN Raden Intan in Online Business." ProBusiness: Management Journal 14, no. 4 (2023).

Agustiara, Seli, Ulil Albab, and Mawardi Mawardi. "Creative Economic Development As An Attraction Of The Natar Hot Springs." Innovative: Journal Of Social Science Research 3, no. 4 (2023): 3569-3577.

Albab, Ulil. "EKSPLORASI EKONOMI BERKELANJUTAN DALAM PERSPEKTIF EKONOMI ISLAM: STUDI KASUS, STRATEGI DIGITAL, KREATIVITAS, LITERASI." Insight Mediatama (2023).

Deniaty, Dewi Deniaty Dewi, and Januari Pratama Nurratri Trisnaningtyas. 2023. “PEMANFAATAN ECO-ENZYME UNTUK MENCAPAI ZERO FOOD WASTE DAN PEMBERDAYAAN EKONOMI PEREMPUAN DI KAMPUNG HIDROPONIK SURABAYA.” Jurnal Pengabdian Masyarakat SENSASI 3(02):66–73.

Faruq, Muhammad, Mawardi, Ulil Albab, and Heri Sutopo. 2024. “PENGUATAN EKONOMI MASYARAKAT BERBASIS FILANTROPI ISLAM DI LEMBAGA KEAGAMAAN.” Mu’amalatuna: Jurnal Ekonomi Syariah 7(1):41–51.

Febriansyah, Rezki, Ulil Albab, and Sri Choiriyati. "Digital Marketing Strategy PT. Dewangga Travindo (Hajj and Umrah Agent)." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 3 (2024): 1718-1726.

Kotler, Philip. 2010. “Principles of Marketing.”

Kotler, Philip, and Kevin Lane Keller. 2016. “Marketing Managemen (15 Th).” Edition. Pearson Education. Inc.

Mahendra, Een, Ulil Albab, and Mawardi Mawardi. "Implementation of Murabahah Agreements on Financing Products at BMT Rukun Abadi." Maslahah: Jurnal Manajemen dan Ekonomi Syariah 1, no. 4 (2023): 184-195.

Masyithah, Siti, Ulil Albab, and Nina Ramadhani. "Strategi Pemasaran Dalam Pengembangan Usaha Toko Dikromoshop Perspektif Ekonomi Islam." Mu'amalatuna: Jurnal Ekonomi Syariah 5, no. 2 (2022).

Mawardi, Ulil Albab, Azka Nuriah, Novia Reka, and Nofan Refaldi. 2023. “Pelatihan Wirausaha Bagi Pelaku Usaha Mikro Kecil Dan Menengah (UMKM) Di Desa Durian Kecamatan Padang Cermin Kabupaten Pesawaran.” NUSANTARA Jurnal Pengabdian Kepada Masyarakat 3(4):187–98. doi: https://prin.or.id/index.php/nusantara/article/view/1959.

Nugroho, Anggi Septia, and Ulil Albab. "The Impact of Economics Education on The Frugal Lifestyle Attitude of 12th-Grade Students." Ideguru: Jurnal Karya Ilmiah Guru 9, no. 1 (2024): 141-146.

Saputra, Tommy, Ulil Albab, and Heri Sutopo. "Implementation of Halal Certification for Segar Doger Poncowati Products." ProBisnis: Jurnal Manajemen 14, no. 4 (2023): 254-257.

Sulinah, Neneng, Ramadhani Fajri, Subhi Nur Ishaki, Ulil Albab, and Sulastri Sulastri. 2023. “Pelatihan Anak-Anak TPA Di Desa Durian Dalam Meningkatkan Ibadah Fi’liyah Dan Qauliyah.” Kegiatan Positif: Jurnal Hasil Karya Pengabdian Masyarakat 1(3):28–36. doi: https://doi.org/10.61132/kegiatanpositif.v1i3.266.

UPLAND Project. 2023. “Solusi Kelangkaan Pupuk Di Indonesiac.” UPLAND Project.

Wibowo, Bambang Setia, and Diaz Haryokusumo. 2020. “Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-Commerce, Sosial Media Instagram Dan Digital Marketing Terhadap Keputusan Instant Online Buying Konsumen Generasi Millenial.” Capital: Jurnal Ekonomi Dan Manajemen 3(2):86–99.